Blog
Practical notes on automation, applied AI and internal tools.
RAG and internal knowledge base for B2B teams: pgvector + hybrid search in Lovable
"Can we build a chatbot that answers questions over our documentation?" is probably the most frequent request of 2025-2026.
Document generation at scale: dynamic PDFs, Word and PowerPoint from an ecommerce pipeline
In nearly every ecommerce or B2B project we see, sooner or later the same request arrives: "Can we generate the contract/the delivery note/the report automatically?".
Settlement, payouts and reconciliation: reliability patterns for marketplaces and DTC
When a marketplace or DTC brand starts processing meaningful volume, finance doesn't break because of one spectacular bug.
AI for ecommerce content: catalog enrichment, color palettes, video, voice
AI applied to ecommerce content is the category I get the most questions about, and where I see the most waste.
Lovable + Supabase for ecommerce ops: internal apps in days instead of months
For the past two years the question I get most from ecommerce founders is the same, phrased a hundred different ways: "we need an internal app to handle X, but classic software…
Automated finance reporting: Stripe, WeTravel, QuickBooks in a single source of truth
In the ecommerce and service-led projects I work on, the same scene plays out almost every morning.
Multi-carrier shipping for Italian ecommerce: 3PL, GLS and unified tracking in one console
Italian ecommerce lives with three types of intermediary for logistics: a 3PL handling warehouse and fulfillment, one or more national couriers for delivery, and a tracking…
Shopify at scale: sync, reconciliation and catalog operations without drift
The more you grow, the more Shopify stops being "the store" and becomes "one of the systems".
CRM data quality with AI: contact name cleanup and automated classification in HubSpot
A CRM with 14,000 contacts isn't worth much if 25% of records have wrong, empty or duplicated names.
WhatsApp Business Marketing for Italian ecommerce: automated campaigns via Spoki
WhatsApp Business has become, in Italy, one of the channels with the best cost-to-conversion ratio for ecommerce, especially in segments where the audience has low email familiarity…
Make.com at scale: patterns to reduce operational cost and improve latency
Make.com is an exceptional tool when you are starting out, but it becomes a significant cost once you cross a certain threshold.
AI Video for Ecommerce: from generation to delivery in an integrated pipeline
Over the last eighteen months, AI-generated video has shifted from conference-demo curiosity to working marketing tool.
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