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Product catalogue enrichment with GPT-4 and human validation

Challenge

Incomplete product descriptions, to be enriched without publishing unchecked text.

Solution

A flow that generates draft descriptions with GPT-4 and sends them for human review before publication.

Systems involved

  • Shopify
  • OpenAI
  • Make.com

Before

Product pages had missing or short descriptions and the team rewrote them by hand, one at a time.

After

Every product receives a draft generated by GPT-4, which is published only after human review.

Result

Less manual writing work and more complete descriptions before publication.

An ecommerce business had many product pages with incomplete or missing descriptions. The team filled them in by hand, product by product, and the catalogue stayed inconsistent. Publishing text generated without a check was not an option, because quality had to remain coherent.

We built a Make.com scenario that sends the product attributes to OpenAI and generates a draft description. The draft does not go live immediately. It is placed in a review queue, where a person confirms or corrects it. Only after approval is the text written to Shopify, so the LLM speeds up drafting while the control stays human.

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