Video content pipeline with ElevenLabs and Kling for social commerce
Challenge
Slow, manual production of short product videos for social channels.
Solution
A pipeline that generates voice with ElevenLabs and video with Kling, orchestrated by Make.com.
Systems involved
- ElevenLabs
- Kling
- Make.com
Before
Each short product video was edited by hand, with long timelines and a limited publishing pace.
After
The pipeline generates voice and video from the product data, with a draft ready for review.
Result
Less manual production work and a more consistent publishing pace.
A fashion brand produced short product videos for social channels by editing them by hand. Each clip took time across script, voice and editing, and the publishing pace stayed limited. Manual production could not keep up with the catalogue updates.
We built a pipeline orchestrated by Make.com that, starting from the product data, generates the voice track with ElevenLabs and the video with Kling. The result is a draft, not content published automatically. The team reviews and approves it before bringing it to social channels. The pipeline reduces manual work and makes the publishing pace more consistent.