Multilingual lead routing with Spoki WhatsApp for an educational travel agency
Challenge
Leads in several languages to route to the right consultant via WhatsApp, without a clear criterion.
Solution
A flow that detects the language of the lead and routes it to the correct consultant via Spoki on WhatsApp.
Systems involved
- Spoki
- HubSpot
- Make.com
Before
Leads in different languages arrived in a single queue and were assigned by hand, with long response times.
After
Every lead is recognised by language and routed to the right consultant on WhatsApp through Spoki.
Result
Faster lead routing and fewer manual steps between languages.
An educational travel agency received leads in several languages from different channels. They all ended up in a single HubSpot queue, where an operator read them and assigned the consultant by hand based on the language. Response times grew longer and some contacts were left waiting.
We built a Make.com scenario that detects the language of the incoming lead, updates the HubSpot record and activates the correct consultant via Spoki on WhatsApp. The routing follows rules shared with the team, so each language has a clear point of contact. Leads that do not match the rules are placed in a dedicated queue for human review.