Order sync across Shopify, HubSpot and Xero for fashion brands
Challenge
Orders copied by hand between store, CRM and accounting, with frequent mismatches.
Solution
A single flow that propagates every order from Shopify to HubSpot and Xero, with deduplication and error handling.
Systems involved
- Shopify
- HubSpot
- Xero
- Make.com
Before
The sales team manually copied orders into HubSpot and then into Xero for invoicing.
After
Every Shopify order creates or updates the HubSpot contact and the Xero invoice without manual work.
Result
Less manual reconciliation work and fewer mismatches between the three systems.
A fashion brand managed orders in Shopify, commercial relationships in HubSpot and accounting in Xero. The three systems did not talk to each other. Each order was copied by hand, with the risk of different amounts between the CRM and the accounting records.
We built a Make.com scenario that captures every new Shopify order, normalises the customer data, updates or creates the HubSpot contact and generates the matching line in Xero. Deduplication avoids duplicate contacts, and a dedicated error handler queues any order that fails validation, so nothing is lost silently.