Running five tools and none of them tells you how the business is really doing?
I build your e-commerce operations platform on top of Shopify and the tools you already use. Confirmations, remittances, margins: they run on their own.
We look at the 2–3 processes that eat the most hours. You leave knowing what to automate first.
“Federico is proactive, easy to work with, and highly effective. He built automations for us that have been running smoothly for months, delivering major time savings. Will definitely continue working with him.”
Hours lost copying data between Shopify, the carrier portal and spreadsheets.
The margin you see in Shopify isn't the real one: logistics, returns and ad spend are missing.
Every exception, a return, a held parcel, an unconfirmed cash-on-delivery order, needs someone to notice it.
An operations platform on top of your data, with the modules your flow needs and nothing else.
Continuous sync from Shopify, custom statuses, customer-care queues, automatic assignment, a timeline per order.
A dedicated COD queue, message templates, tracked attempts, and a delivery score to decide who to call first.
The carrier's remittance file lands in a sheet, the automation matches it to orders and flags every mismatch.
Net revenue, product cost, logistics cost per shipment, ad spend: the real margin, every day.
Meta, Google Ads, Windsor.ai or Triple Whale read every morning: spend, attributed orders, ROAS and margin per campaign, in a dashboard or an xlsx.
Every sync has a health check. If an API fails at 2 am you get a notification, not a surprise.
How we work
We start from your real data: one week of orders, one remittance file, one ads export.
30 minutes: we map the processes and the hours they cost today.
Edge cases and real data with the people who do the work every day.
You try it on your flow, I fix it, you approve it.
Final backend, team training, active monitoring.
Real projects, described by industry. The numbers are the ones documented in the projects.
Fashion e-commerce, Italy · 12,000+ cash-on-delivery orders/month
Before
COD confirmations done by hand on WhatsApp, carrier remittances checked in spreadsheets, margin computed at month end.
What we built
Operations console with a confirmation queue, delivery score, auto-assignment, carrier tracking, remittance reconciliation, a daily Meta and Google Ads ledger, and a P&L page.
Result
Confirmed-order rate from 65% to 77%, 20–25 hours a week reclaimed by the team.
Luxury furniture resale marketplace, UK
Before
CRM, inventory and consignor payouts in separate tools; seller settlements calculated by hand.
What we built
Unified ops system with two-way Shopify sync, a consignment intake pipeline, a payout engine with commission tiers locked at signature, and seller and brand portals.
Result
2,500 active listings and 200+ SKUs a week handled with minimal manual input.
Same fashion e-commerce · remittance reconciliation
Before
Every week one person matched the carrier's remittance file to delivered orders by hand.
What we built
The file lands in a Google Sheet, an automation matches it to orders, flags mismatches and updates the cash-collected status.
Result
Reconciliation runs in minutes.
Figures from the projects above. Every business is different: we look at your numbers in the audit.
Step 1 · Estimate the hours
Enter how many operations you do by hand each month, confirmations, remittances, reports, and how long they take. I bring the result into the audit.
Your estimate
Hours/month saved
Indicative estimate: assumes the process is fully automated. The solution cost is an order of magnitude, not a quote.
Verified reviews
Reviews left by clients on my Upwork profile, reproduced word for word.
“Federico is proactive, easy to work with, and highly effective. He built automations for us that have been running smoothly for months, delivering major time savings. Will definitely continue working with him.”
“Federico is an experienced professional, always available and ready to listen to his customer to understand their needs and develop a tailored solution. In our case, it took him only one day to solve a problem we had been trying to solve for a long period of time without success. Thank you again Federico!”
“Federico is a top-notch freelancer for automations and everything related to that. Professional, precise, dedicated and competent. Totally recommended!”
“Great working with Federico, he is very responsive and very knowledgable. Definitely recommend!”
“Fantastic communication, and quick continuous work from Federico.”
“Federico is an excellent freelancer with an incredible knowledge of automations and everything related to that. He is also very professional and dedicated to his job, highly recommended!”
“Super communicative and gets the work done properly. Highly recommend to all businesses looking to automate their operations!”
Hullwise · ready-made software
Hullwise is the operations software I built from the e-commerce platforms I deliver. It connects Shopify, Meta and Google and puts orders, shipments, stock, purchasing, returns and ad spend on one data model. Receive a purchase order and the product cost moves the P/L; cancel an order and the campaign profit moves with it.
Meta and Google campaigns are linked to the products they sell, down to ad set, ad, keyword and search term. Profit counts only orders that were not cancelled or returned, so a campaign that sells and then gets returned stops looking good.
Revenue net of tax, cost of goods from the last purchase cost, shipping, payment fees, returns and ad spend. Every number opens the orders behind it, so a margin that looks wrong is one click from the order that explains it.
Every order gets a canonical status mapped from Shopify tags, payment and fulfilment with rules you control and can preview on recent orders. The team works one list, with the full story of each order in one place.
Variants with dynamic options, stock per location, sales velocity and days of cover. Purchase orders go from draft to receipt; incoming stock shows on every product, and receiving updates the product cost that feeds the P/L.
Shipments
Tracking, days in transit, shipments stuck beyond your threshold and delivery exceptions.
Returns
Reasons, windows and workflow per store; refund, exchange or voucher, with optional restock.
Discounts
Single codes and bulk pools of unique codes, with revenue and margin per code.
CRM, segments and RFM
Nested AND/OR segments with live preview, an RFM matrix and CSV export.
AI assistant
Ask about sales, profit, campaigns or stock; every answer cites figures, period and filters. Read-only, on your own Anthropic key.
Roles and integration health
Permissions per role, an audit log and a page that tells you when a connection needs attention.
01 Connect
Shopify, Meta and Google Ads. Webhooks are verified and queued; the order history imports in the background.
02 Configure
Status rules, tax rates, payment fees, product costs and users with their roles are set up for you.
03 Operate
Operations, customer care and marketing work in one place, each with their own permissions.
Hullwise fits if
A custom build fits if
Every platform is tailor-made, so pricing comes after the audit, not before. I work in two steps.
It starts with the free 30-minute audit. Then we look at real data and edge cases with the people who do the work every day.
I build a working demo you try and approve. Only then do I write the final backend and hand over.
| Fixed project | Build + retainer | Hourly co-development | |
|---|---|---|---|
| How it works | Fixed scope, fixed price. I deliver, train your team and stay available for fixes for 30 days. | I build the platform, then a monthly fee covers monitoring, fixes and small changes. Cancel any month. | We build together, in phases. An agreed weekly hour cap, invoiced in blocks, with a stop at every checkpoint. |
| When it fits | For small, well-defined builds that need no ongoing maintenance. | For platforms that read live data: Shopify, carriers, ads, accounting. | For complex work where the scope reveals itself along the way. |
Whichever model fits, the first step is the same: 30 minutes to find out what is worth automating.
Every platform is tailor-made, so there is no price list. After the audit you get a written proposal with three possible models: fixed project, build plus monthly retainer, or hourly co-development with a weekly cap. No cost before that.
It depends on how many integrations are involved. I work in two steps: first a working demo you approve, then the final backend. The proposal includes a calendar estimate, not before.
We map the 2–3 processes that eat the most hours, quantify them with your numbers, and I tell you what to automate first. You leave with a prioritised list, no commitment.
No. The platform sits on top of Shopify and the tools you already use through their APIs. Shopify stays the source of truth for catalog and stock.
You can choose the retainer model: monitoring, fixes and small changes, cancellable any month. Or I hand it over with documentation and training for your team.
In your own Postgres database (Supabase or equivalent), in an EU region. You hold the access: if you change vendor tomorrow, the data stays yours.
Free audit · 30 minutes
Bring a remittance file or a one-week order export: we start there.
No commitment. No surprise quote: pricing comes later, only if it makes sense to proceed.
Pick a day and time on my calendar. Opens in a new tab.
Have a question first, or want me to suggest two times? Leave your details and I'll reply within one business day.